Spring Clean your Marketing Efforts - For Cleveland Attorneys

Spring brings life, growth and energy.  As you begin thinking about spring cleaning, consider a spring clean up of your marketing efforts. 

Ask yourself:

• When was the last time I looked at my website?
• Have I googled my name recently?
• Am I still paying for print marketing that is ineffective?
• Do I miss potential business on social networking sites?
• Have I updated my profile on my site, directories and Google+ recently?
• How does my staff answer the phone and interact with new potential clients?
• Who is my biggest source of referrals?  

While you are busy with the practice of law, you may be neglecting the business of law.  Do you know why these questions are important to your business?  Marketing efforts do not begin and end with a yellow page advertisement. A sophisticated and successful law practice takes a holistic approach and utilizes many tools.  Spring is a great time to review and sharpen those marketing tools. 

Don't know where to start?  Start with the basics- create a Google+ profile, update your bio on your website, and review your site for relevance and content.  Next, consult a professional.  Just as you provide quality legal services to your clients, FindLaw, a Thomson Reuters Business, provides local consultants to review and make recommendations for your legal marketing program.

Remember, people need you, need your services, and need your expertise.  The question is- can people find you?